Mobil Weekend - Session
D2 - Friday - September 23, 2016 | 18:30 - 18:55 Presentation in 25 minutes
Trendy figures: in the clutches of „vanity metrics”
With the increasing prevalence of smartphones and social media, a number of indicators and KPIs have appeared in the business world that have the ability to make a company’s performance seem outstanding - but which are, in fact, absolutely not the most important figures to look at for a growing business, when it comes to Social Media platforms or the performance of websites and applications. In this presentation, I will use a series of practical examples to demonstrate the dangers of „vanity metrics”.
Extra - Main Event Room